How are doors and windows sold overseas?

Pre-market Research
Analysis of Target Markets: Conduct in-depth research on the architectural styles, usage habits of doors and windows, and characteristics of market demand in different countries and regions. For example, the European market values the energy efficiency and safety of doors and windows, the North American market has specific requirements for the size specifications and appearance design of doors and windows, while the emerging Southeast Asian market pays more attention to cost-effectiveness.
Formulate different sales strategies according to different markets. Tailor the doors and windows to the market prices and set reasonable marketing prices.
Research on Competitors: Analyze the product features, price strategies, market shares, and marketing methods of major overseas door and window brands. Understand the strengths and weaknesses of competitors to find market gaps or directions for differentiated competition.
Research on Policies and Regulations: Thoroughly understand the building regulations, environmental protection requirements, safety standards, etc. of the target market. Such as the CE certification in the European Union, the ENERGY STAR certification in the United States, etc., to ensure that products meet local access conditions. Study the policies and regulations of local countries and try to meet the safety standards of these policies and regulations as much as possible.

Brand Building and Product Positioning
Brand Shaping: Design an internationally recognizable brand image, including the brand name, logo, and promotional slogan. Enhance the brand’s popularity in the international market by participating in international industry exhibitions and releasing English promotional materials. Build a brand and try to make the brand more communicative and influential. In this way, when pricing door and window products, you can strive for a higher price.
Product Positioning: Determine the product positioning according to the needs of the target market and your own advantages. It can be positioned as a high-end energy-efficient door and window brand, focusing on providing customized solutions for customers who pursue a high-quality life; or it can be positioned as a mass brand with high cost-effectiveness to meet the needs of ordinary consumers. Price your own products according to their features and advantages, try to set a higher price, and position them according to the market situation and product quality to strive for a larger profit margin.
Expansion of Sales Channels

Online Channels

Establish an E-commerce Platform: Build a professional English e-commerce website to display product catalogs, detailed parameters, installation cases, and other information, and support online ordering and consultation. At the same time, open stores on well-known cross-border e-commerce platforms such as Amazon and Alibaba International to expand the sales scope. Establish an e-commerce platform and build the company’s sales system. Properly manage aspects such as prices and the supply chain, as well as the logistics in the later stage, to speed up the transportation and deliver the goods to customers as soon as possible.
Social Media Marketing: Utilize social media platforms such as Facebook, Instagram, and LinkedIn to post product pictures, videos, and usage cases to attract the attention of potential customers, interact with customers, and build a brand community. Social media influence and communication can greatly expand the scope and speed of dissemination. Through the comments and reposts of netizens on social media, the breadth of dissemination and popularity can be increased. In addition, social media platforms can form chain-like super dissemination and spread rapidly at a fast speed, and gain popularity in a short time. Social media itself is quickly opened in the form of links, so using social media is the fastest way to open up communication.
Search Engine Marketing: Through search engine advertising platforms such as Google AdWords, carry out keyword advertising placements to improve the website’s ranking in search results and increase traffic and exposure.

Offline Channels

Participate in International Exhibitions: Actively participate in internationally renowned door and window industry exhibitions such as the Fensterbau Frontale in Nuremberg, Germany, and the International Builders’ Show in the United States, showcase product advantages and brand images, and establish contacts with overseas distributors, engineering contractors, and architectural designers.
Develop Overseas Distributors: Look for powerful door and window distributors in the target market and establish long-term and stable cooperative relationships. Provide product training, market promotion support, etc. to distributors to jointly develop the local market. Develop methods and channels for overseas distributors to operate, combining online media with offline channels to expand the channels for reaching customers.

Cooperate with Engineering Companies: Establish cooperation with overseas construction engineering companies and real estate developers, participate in the bidding for the supply of doors and windows in large-scale construction projects, and win project orders through high-quality products and services.
Customer Service and After-sales Guarantee
Pre-sales Service: Provide professional consulting services for overseas customers, and offer suggestions on door and window selection, design solutions, etc. according to customer needs and local architectural features. Establish professional pre-sales services to help customers understand door and window products in detail. Provide professional recommendation plans for overseas customers, and provide professional services and deliveries to customers as soon as possible when they consult.
In-sales Service: Communicate with customers about the order progress in a timely manner to ensure that products are delivered on time, in quality, and in quantity. Provide installation guidance and technical support to ensure the smooth installation of doors and windows. In-sales service should be detailed, and keep in mind the customer’s needs. Also, remember when customers inquire about orders and respond to customers in a timely manner when they consult. In-sales service is an important part. If customers feel that the company provides good service during the in-sales process, they will have the idea of establishing long-term cooperation with the company, which can well establish a long-term cooperative relationship with customers.
After-sales Service: Establish an overseas after-sales service team or cooperate with local maintenance service agencies to respond to customers’ after-sales needs in a timely manner, and provide services such as product maintenance, repair, and replacement of accessories.