In terms of the doors and windows industry, to promote doors and windows, online media should be utilized for promotion, as the cost of online media promotion is relatively low. And various social apps should be used for social dissemination. For example, social media platforms like Facebook, Instagram, and TikTok can be employed. The characteristics of social media include functions such as liking, sharing, and commenting.
Building the Brand Image
Crafting the Brand Story: Dig deep into the brand’s history, culture, and values, and create a brand story that can resonate emotionally with overseas users. For instance, emphasizing the brand’s commitment to using environmentally friendly materials, which reflects care for the global environment, can attract overseas consumers who value environmental protection. Creating a brand story is the starting point for establishing brand premium. Only by creating a brand story, since stories are highly contagious, can products be combined with stories to achieve greater communication power.
Designing the Brand Visual Identity: Design a set of simple, unique, and recognizable brand visual identities, including the brand logo, promotional slogan, packaging design, etc. Ensure that these elements can be correctly understood and accepted across different cultural backgrounds. Designing products that are beautiful, distinctive, and highly recognizable makes it easier for consumers to remember. According to the tone of the company’s products, for example, if the doors and windows are positioned as high-end, fashionable, and elegant, then when designing the posters, the images should be designed to be as high-end and tasteful as possible. A simple design can also reduce costs, especially in the design aspect. And it helps with market dissemination. For example, the song of Mixue Bingcheng, “You love me, I love you, Mixue Bingcheng is sweet,” consists of just a few simple lyrics, but it has become very catchy and popular. Now Mixue Bingcheng is extremely famous in China and has even opened stores overseas.
Leveraging Online Channels
Building a Professional Website: Create an official website with multiple language versions, ensuring that the website design conforms to the aesthetic and usage habits of overseas users, and the content is rich and updated in a timely manner. At the same time, optimize the website’s search engine optimization (SEO) to improve its ranking on overseas search engines. Building a professional website is conducive to professional advertising placement, ensuring that the advertised content reaches the customers.
Social Media Marketing: Based on the characteristics of the target market and user groups, select appropriate overseas social media platforms, such as Facebook, Instagram, Twitter, etc. Regularly post product pictures, videos, usage cases, and other content, and interact with users to enhance brand awareness and influence. Social media is very effective in marketing. For example, using influential opinion leaders for advertising promotion. The followers of these opinion leaders will help with liking, commenting, and sharing, which enables wide-scale dissemination and promotion.
Online Advertising Placement: Conduct paid advertising placement through platforms like Google Ads and Facebook Ads, precisely target the target customer groups to increase product exposure. It is also advisable to consider placing ads on industry-related websites and forums to attract potential customers.
Participating in Offline Exhibitions
International Industry Exhibitions: Actively participate in internationally renowned doors and windows industry exhibitions, such as the Fensterbau Frontale in Nuremberg, Germany, and the International Window and Door Expo in the United States. Showcase the latest products and technologies, communicate face-to-face with overseas customers, and establish cooperative relationships.
Holding Product Launch Events: Hold product launch events in the major cities of the target market, and invite local professionals such as builders, designers, and distributors to attend. Demonstrate the advantages and features of the products through on-site demonstrations and explanations.
Optimizing Customer Service
Providing Multilingual Support: Establish a multilingual customer service team that can communicate with customers in the local language, promptly answer their questions, and handle complaints. Provide multiple communication channels, such as phone, email, and online customer service, for the convenience of customers. According to different customer groups and regions, provide professional services. Offering multilingual support and services helps enable quick communication in the local language in a short time.
Offering Customized Services: Provide customized doors and windows products and solutions according to the different needs and preferences of overseas users. For example, provide doors and windows that meet the local energy-saving standards for European users, and design products with good ventilation and sun protection performance for users in Southeast Asia. Offering professional services can leave a good impression on the market, and thus attract more partners to cooperate.
Seeking Cooperation Opportunities
Cooperating with Local Distributors: Establish cooperative relationships with overseas local doors and windows distributors and building materials retailers. Utilize their sales networks and channel resources to promote products to a wider market. Select partners with good reputation and strong sales capabilities, and provide necessary support and training. Cooperating with distributors is a necessary path. Because after establishing trust through long-term cooperation with distributors, it will lead to the establishment of more cooperative relationships. It is also possible to maintain relationships with doors and windows material suppliers and builders, thus establishing good cooperative relationships.
Cooperating with Builders and Designers: Establish cooperative relationships with overseas builders and designers, participate in local construction projects, and provide them with doors and windows products and solutions. Through cooperation with professionals, increase product recognition and market share.