Regarding the business segment of folding door sales, it involves sales strategies, sales objectives, and an understanding of the market. Since folding doors are mainly sold in overseas countries, it is necessary to have a detailed understanding of the door and window industry market conditions in those overseas countries.
It is also necessary to have a clear understanding of the situation of door and window manufacturing materials. For example, how to purchase goods? Where can we purchase goods at the lowest price? Which country is more cost-effective to import materials from? And which materials are more cost-effective to import? What kind of package combinations are more cost-effective? Which country can we export to in order to obtain a higher premium?
Product Optimization
Enrich Product Varieties: Launch folding doors of different materials (such as wood, aluminum alloy, glass, etc.), styles (such as modern simplicity, European classic, Chinese style, etc.), and functions (such as sound insulation, heat insulation, fire prevention, etc.) to meet the needs of different customer groups. A rich variety of products can provide choices for foreign customers and meet their different needs, including different material options and a wide range of price choices.
Improve Product Quality: Strictly control the product production process, select high-quality raw materials and accessories to ensure the stability, durability, and safety of the folding doors, and enhance the product’s reputation and competitiveness.
Pay Attention to Product Innovation: Develop folding doors with unique designs or functions, such as intelligent folding doors that can be controlled to open and close through a mobile phone APP or have automatic sensing functions, etc., to attract customers who pursue a high-quality life and a sense of technology.
Market Promotion
Online Promotion
Build a Website and E-commerce Platform: Establish a professional corporate website to display detailed product information, advantages, and application cases, etc. At the same time, open stores on mainstream e-commerce platforms to expand sales channels and make it convenient for customers to purchase. Using online websites and e-commerce platforms for marketing is cost-effective. For e-commerce platforms used in marketing, online media have the advantages of large dissemination volume, high cost-effectiveness, and relatively low cost.
Social Media Marketing: Utilize social media platforms such as WeChat, Weibo, and Douyin to post product pictures, installation videos, and usage cases of folding doors to attract user attention and improve brand awareness and user stickiness through interaction. Also, using social media for marketing design can attract consumers in the shortest time possible, and the cost is relatively low.
Online Advertising Placement: Place keyword advertisements on search engines (such as Baidu) to improve the website’s ranking in search results. You can also place display advertisements on relevant industry websites, home decoration forums, and other platforms to accurately reach potential customers. Making precise advertising placements aims to make the smallest investment possible to achieve the greatest profit. This is the advantage of online advertising placement.
Offline Promotion
Participate in Exhibitions: Actively participate in various home building materials exhibitions, door and window industry exhibitions, etc. Attract the attention of distributors, designers, and end customers through exquisite booth designs and product displays, and conduct face-to-face communication and interaction with potential customers.
Cooperative Promotion: Establish cooperative relationships with real estate developers, decoration companies, designers, etc. Recommend folding door products to more potential customers through joint promotion and project cooperation.
Community Promotion: Carry out promotion activities in newly built residential areas and communities with concentrated decoration, such as setting up display points and holding promotional activities, to directly promote products to end customers and conduct sales.
Sales Strategies
Set Reasonable Prices: Conduct market research to understand the pricing strategies of competitors. Combine the cost, quality, and brand positioning of your own products to formulate a competitive pricing system. At the same time, according to different product models and configurations, launch products at high, medium, and low price levels to meet the budget needs of different customers.
Provide Value-added Services: Provide customers with one-stop after-sales services such as installation, maintenance, and repair. You can also provide value-added services such as free on-site measurement and design solutions to increase the added value of the products and improve customer satisfaction.
Carry Out Promotional Activities: During special periods such as holidays and store anniversaries, launch promotional activities such as discounts, full reduction offers, gifts, and lucky draws to attract customers to purchase. You can also launch package discounts, such as offering a certain discount when purchasing multiple folding doors, to encourage customers to increase their purchase volume.
Customer Service
Improve Service Level: Strengthen the training of sales staff to improve their professional quality and service awareness, enabling them to provide customers with professional product consultations and solutions. Establish a perfect customer feedback mechanism, handle customer complaints and suggestions in a timely manner, and continuously improve service quality. Improving the service level can quickly attract other business customers. The service level is very important. Building a good reputation for serving customers within the industry can attract customers and help the enterprise grow and become stronger.
Establish a Customer Relationship Management System: Record customers’ basic information, purchase records, and service history, etc. Maintain a good relationship with customers through regular follow-up visits, holiday greetings, etc., to promote customers’ repeat purchases and word-of-mouth communication.