Pricing Strategies
Cost-oriented Pricing: Accurately calculate the raw material costs, production costs, transportation costs, marketing costs, etc. of the folding doors, and then determine the price by adding a reasonable profit margin on this basis. Ensure that the price can cover the costs and also bring in some profits. At the same time, consider the price levels of similar products in the market to avoid setting the price too high or too low.
Set the cost, assess the price fluctuations in the market according to the high and low market prices, understand the market pricing strategies, and try to set the price a bit higher.
Differentiated Pricing: Implement differentiated pricing based on factors such as the material, style, and function of the folding doors. For example, the price of folding doors made of broken bridge aluminum material should be higher than that of ordinary aluminum alloy material, and the price of folding doors with intelligent remote control function should also be higher than that of ordinary manual folding doors. For high-end customized folding doors, those with special craftsmanship or rare materials, a higher price can be set to meet the needs of customers who pursue quality and uniqueness.
Combination Pricing: Launch combination packages of folding doors with related accessories or services, such as selling folding doors together with hardware accessories, installation services, after-sales services, etc., and offer certain price discounts. This can not only increase customers’ willingness to buy but also boost the overall sales volume.
Promotion Activities
Discount Offers: During special periods such as holidays and store anniversaries, launch time-limited discount activities. For example, during “May Day” Labor Day, “Double 11” Shopping Festival, etc., sell the folding doors at a certain percentage of price reduction. You can also offer different discounts according to the quantity purchased by customers to encourage bulk purchases.
Launch door and window packages with different styles and functions, such as the “Cozy Bedroom Door and Window Package” and the “Sunroom Door and Window Package”, etc., to meet the needs of different consumers. At the same time, offer certain price discounts to stimulate consumers to buy.
Full Amount Reduction Activities: Set up full amount reduction rules, such as reducing a certain amount when the purchase amount reaches a certain level, to stimulate customers to increase their purchase volume in order to reach a higher full amount reduction level. Design unique themed activities in combination with the characteristics of holidays. For example, launch the “Celebrate National Day, Door and Window Renewal Offer” activity on National Day, decorate with patriotic elements to create a strong festive atmosphere and attract consumers to participate.
Gift-giving Strategy: Give relevant small gifts when customers purchase folding doors, such as door cleaning supplies, door locks, door handles, etc., to increase the added value of the products and improve customers’ purchase experience and satisfaction. Use this way of giving small gifts to attract consumers to view and purchase, and increase the flow of people.
Group Purchase Promotion: Organize group purchase activities. When the number of people participating in the group purchase reaches a certain amount, offer greater discounts to group purchase customers to attract more customers to participate. And you can formulate group purchase strategies to enable more consumers to buy the products through group purchases.
Marketing and Promotion
Search Engine Marketing 99: Through Search Engine Optimization (SEO), improve the natural ranking of the store in the search engine results pages, and increase the traffic and exposure of the website. At the same time, combine with Search Engine Marketing (SEM) to display advertisements in the search results pages, and improve the brand awareness and product exposure rate.
Social Media Marketing: Utilize social media platforms such as WeChat, Weibo, and Douyin to post product pictures, videos, usage cases, etc. of the folding doors to attract users’ attention and interaction. You can increase the number of fans and user stickiness, and improve the brand’s influence and product sales volume by holding online activities, lucky draws, etc.
Content Marketing: Write professional articles, decoration cases, usage tips, etc. related to folding doors, and publish them on platforms such as the enterprise website, blog, and Zhihu to provide valuable information for users, establish the brand’s professional image, and attract potential customers.
Supply Chain Management
Optimize Procurement Channels: Establish long-term and stable cooperative relationships with high-quality raw material suppliers, and strive for more favorable procurement prices and better product quality. At the same time, consider jointly conducting centralized procurement with other folding door sellers to increase the procurement volume and improve the bargaining power with suppliers.
Inventory Management: Adopt advanced inventory management systems to monitor inventory levels in real time, reasonably predict market demand, and avoid inventory backlogs or out-of-stock situations. For backlogged inventory, it can be cleared as soon as possible through promotional activities, special price treatments, etc., to reduce inventory costs.
Data Analysis: Analyze past sales data, including the sales quantities, sales seasons, sales regions, etc. of doors and windows with different styles, sizes, and materials, understand the laws of market demand, and predict future demand trends to reasonably arrange the inventory.
Set Safety Stock: Determine a reasonable safety stock level according to the uncertainty of market demand and the stability of supply. The safety stock should be able to meet the unexpected demand or supply delays within a certain period to avoid out-of-stock situations. Generally, the safety stock can be calculated according to the fluctuation of historical data and the requirements of service levels.
ABC Classification Management: Classify door and window products into three categories, A, B, and C, according to factors such as value and sales frequency. Class A products are usually core products with high value and high sales frequency, and should be managed with priority, maintaining a relatively low inventory level while ensuring timely supply; Class C products are products with low value and low sales frequency, and a relatively high inventory level can be maintained; Class B products are between the two.