How to conduct precise sales of folding doors to overseas customers?

I. In – depth understanding of the target market and customers

  1. Conduct market research

Analyze the demand characteristics, consumption habits, market size and growth trends of folding doors in different countries and regions. For example, the European market may pay more attention to the environmental performance and design sense of folding doors, while the Middle East market may have higher requirements for the heat – resistance and sand – resistance of folding doors. Since most countries in the Middle East are dominated by deserts, the key point of folding door design lies in wind resistance. When choosing glass, we should consider as much as possible which glasses have strong sand – resistance. According to the specific environmental conditions of each country, select the glass suitable for the region’s properties.

2、Define the target customer group

Determine whether it is for ordinary household users, commercial building customers, or professionals such as interior decoration designers. For example, the owners of luxury villas may prefer high – end customized folding doors with excellent materials, while commercial places such as hotels and office buildings may pay more attention to the functionality and durability of folding doors. The customer group should be precisely targeted and refined. For example, if the folding doors are mainly aimed at commercial users, then this type of folding doors should be designed to be as open as possible. Because in an office, this kind of folding door is generally used to separate the space into multiple compartments, expanding different usage areas and providing more usage scenarios for the company.

How to achieve precise marketing for folding doors? It involves understanding the target market and shaping the brand image.

3、Study competitors

Understand the brands, prices, characteristics, market shares and marketing strategies of similar folding door products in the overseas market, and find out the differential competitive advantages of our own products. Study the marketing strategies of competitors, analyze why they are liked by so many customers, analyze what they have done right in marketing and product design, learn from and imitate the behavior patterns of competitors, and strive to win a larger consumer market.

II. Shape the international brand image

  1. Brand positioning

Based on the target market and customer needs, determine a clear and unique brand positioning, such as high – end quality, innovative design, cost – performance advantage, etc.

2、Build a multilingual official website

Create a professional and beautiful official website with multilingual versions, and display in detail the characteristics, advantages, application cases and other information of folding door products, which is convenient for customers from different countries to browse and understand.

How to achieve precise marketing for folding doors? It involves understanding the target market and shaping the brand image.

3、Spread the brand story

Tell the brand’s development history, values, design concepts, etc. through various channels, increase the cultural connotation and emotional resonance of the brand, and enhance the brand’s recognition in the hearts of overseas customers.

III. Expand precise marketing channels

  1. Participate in international exhibitions

Actively participate in various international building materials exhibitions, door and window professional exhibitions, etc., such as the Nuremberg Door and Window Exhibition in Germany, the Canton Fair in China, etc. Set up an exquisite booth to showcase the unique charm of the products and communicate face – to – face with overseas customers.

2、Utilize social media

Establish brand accounts on overseas mainstream social media platforms such as Facebook, Instagram, and LinkedIn, and regularly post product pictures, videos, installation cases and other content to attract the attention of potential customers.

3、Email marketing

Collect the email addresses of overseas target customers, and regularly send personalized product catalogs, promotional activities, new product recommendations and other emails. However, pay attention to the quality of the email content and the sending frequency to avoid being regarded as spam.

4、Cooperate with overseas distributors

Establish cooperative relationships with local powerful and reputable door and window distributors and building materials wholesalers, and use their sales networks and channel resources to quickly introduce folding door products to the market.
IV. Provide high – quality products and services

Product localization

According to the building codes and climate conditions of different countries and regions, make appropriate local improvements to folding door products. For example, in cold regions, enhance the thermal insulation performance of folding doors; in earthquake – prone regions, improve the seismic performance of folding doors.

How to achieve precise marketing for folding doors? It involves understanding the target market and shaping the brand image.

Customized service

Provide overseas customers with personalized customized services to meet their special needs in terms of size, color, material, style, etc.

After – sales service guarantee

Establish a complete overseas after – sales service system, respond promptly to customer inquiries and complaints, and provide services such as product repair, maintenance, and replacement of parts to ensure that customers have no worries after purchase.

V. Precise pricing strategy

  1. Cost – oriented pricing

Calculate the production cost, transportation cost, tariffs, marketing expenses, etc. of the product, and then add a certain profit margin to determine the basic price of the product.

Demand – oriented pricing

Formulate flexible price strategies according to the market demand situation and consumers’ price sensitivity in different countries and regions. In markets with strong demand and less price sensitivity, the price can be appropriately increased; in highly competitive markets with high price sensitivity, adopt a more competitive price.

Competition – oriented pricing

Refer to the price levels of competitors, and combine the advantages and positioning of our own products to set a competitive price. If the product has obvious advantages in terms of quality, function, design, etc., a price strategy slightly higher than that of competitors can be adopted to reflect the high – end value of the product; if the product sells at the cost – performance advantage, a price similar to or slightly lower than that of competitors can be set.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top