I. In – depth Understanding of Overseas Markets
- Research Market Demands
Demand for folding doors varies across different countries and regions. For example, some European countries emphasize environmental protection and energy conservation, while the North American market may place more importance on product durability and style diversity. Through market research, analyze local architectural styles, consumer preferences, climate conditions, etc., and adjust product features and marketing strategies accordingly. For instance, conduct online questionnaires to clearly understand local market demands, such as preferences for folding door materials, profiles, styles, and colors. Conduct targeted market research to strive for a larger market share. After clearly understanding market demands, formulate market strategies in response to current market changes and make good use of promotional methods. For example, promote products on online social media to make more customers aware of the product brand, which will attract more customers to cooperate.
Study Competitors
Understand information about competing folding door products in the overseas market, including brands, prices, performance, and market share. Identify the strengths and weaknesses of competitors, clarify the differential competitive points of your own products, and develop more targeted sales strategies. When facing different competitors, analyze their strengths, learn from their competitive advantages, study their sales strategies, and leverage their strong points. This way, you can expand the customer base as much as possible and gain more benefits.
II. Precise Product Positioning
- Highlight Product Advantages
Emphasize the features of folding doors such as space – saving, good lighting, excellent ventilation, beauty, and flexibility. According to the different needs of overseas customers, for example, highlight the space – saving advantage for small – apartment residents, and emphasize the beauty and flexibility for customers who pursue quality of life.
Build a Brand Image
Establish a unique, professional, and reliable brand image in the overseas market. Through a unified brand logo, slogan, brand story, etc., enhance the brand’s awareness and reputation among overseas customers, and make customers develop a sense of identity and trust in the brand.
III. Enrich Marketing Methods
Participate in International Exhibitions
Actively participate in various international building materials exhibitions, such as the BAU exhibition in Munich, Germany, and the International Builders’ Show in Las Vegas, USA. Set up an attractive booth at the exhibition to showcase new products and features of folding doors, communicate face – to – face with overseas customers, collect potential customer information, and expand sales channels.
Utilize Online Marketing
Build a professional English – language website to display detailed product information, application cases, installation videos, etc. Through methods such as Search Engine Optimization (SEO), social media marketing, and email marketing, increase the website’s exposure and attract overseas customers to visit. Use social media platforms like Facebook, Instagram, and LinkedIn to post product pictures, videos, etc., interact with overseas customers, build a brand community, and enhance brand influence.
Provide Customization Services
Offer customized folding door products and services according to the personalized needs of overseas customers. For example, customize the size, color, material, and style of the doors to meet the special requirements of different customers, improve customer satisfaction, and increase product added – value.
IV. Provide Quality Services
- Pre – sales Service
Provide professional consulting services for overseas customers, promptly answer their questions about folding door products, and provide reasonable product recommendations and solutions based on their needs and actual situations. Provide product samples and free design plans to help customers better understand the product effects and enhance their purchasing confidence. After the cooperation is completed, there is also after – sales service. After completing the sales task, conduct questionnaires among cooperative users, asking them to provide suggestions for service improvement, hoping to make the company better.
In – sales Service
Ensure the efficient and accurate processing of orders, communicate with customers in a timely manner about the order progress, and provide logistics tracking information so that customers can keep informed of the transportation status of the goods. Provide installation guidance and training services according to customer needs to ensure that customers can correctly install and use the folding doors. Regarding in – sales service, it mainly focuses on logistics and transportation. If customers inquire about door and window products, provide them with relevant information as much as possible, so that customers can understand the product’s logistics situation in a timely manner. Provide customers with first – hand information, which will provide more information for future re – customization and also strengthen customers’ trust.
After – sales Service
Establish a complete after – sales service system. Set up after – sales service points overseas or cooperate with local maintenance service agencies to promptly respond to customers’ after – sales needs, and provide services such as product repair, maintenance, and replacement of parts. Regularly follow up with customers, understand their product usage and satisfaction, collect their feedback, and continuously improve products and services. Regarding the after – sales mechanism, try to establish and improve it as much as possible. Good after – sales service will attract more customers to seek cooperation. Provide quality services in transportation and communication about the properties of door and window products, and create an honest and friendly impression for customers.