Product Strategy
Enrich Product Variety: Offer doors and windows products of various materials (such as aluminum alloy, plastic steel, solid wood, etc.), styles (such as modern minimalist, European classical, Chinese style, etc.) and functions (such as sound insulation, heat insulation, anti-theft, etc.) to meet the needs of different customers. A rich variety of products are provided for customers to choose from, because customers’ needs are diverse, and it provides consumers with multiple choices. Moreover, when installing doors and windows in different areas, the styles and designs of doors and windows are different. Therefore, a rich variety of door and window styles can be provided for customers to choose from.
Highlight Product Advantages: Have an in-depth understanding of the features and advantages of door and window products, such as the advanced technologies adopted, high-quality materials, and exquisite craftsmanship. Clearly convey this information to customers during the sales process and emphasize the value that the products can bring to customers, such as energy conservation and consumption reduction, and improvement of living comfort. Regarding the features of the products, highlight the advantages of advanced technologies and explain the differences between our products and other products. Highlight the advantages of our own products and distinguish them from other products based on these advantages. In the market, let customers clearly know the competitive advantages of our products.
Provide Customized Services: According to customers’ personalized needs, such as special dimensions, color combinations, opening methods, etc., provide customized door and window solutions to make customers feel the uniqueness and exclusivity of the products. Providing customized services is an important prerequisite for meeting personalized needs. Most consumers want to show their unique aesthetics, because unique aesthetics can reflect the value of customers. Personalized customization takes into account customers’ psychology, which is why the business of personalized customization exists.
Price Strategy
Tiered Pricing: Develop different levels of pricing systems according to factors such as product quality, functions, and configurations. For example, divide doors and windows into economical and practical types, mid-range quality types, and high-end luxury types, corresponding to different price ranges respectively to meet the needs of customers with different budgets.
Flexible Promotion: Regularly launch some price preferential activities, such as discounts, full reduction offers, and gifts. Promotions can be carried out during special periods such as holidays and store anniversaries to attract customers to make purchases. At the same time, additional price discounts can also be provided for old customers, group purchase customers, etc., to improve customer loyalty and purchasing enthusiasm. Launch promotions during some holidays to attract consumers’ attention.
Value-based Pricing: For door and window products with unique functions or high-end quality, emphasize the long-term value and benefits they bring to customers, such as good sound insulation effect can improve the quality of life, and excellent heat insulation performance can reduce energy costs, so that customers are more willing to accept higher prices. Price according to the value of the doors and windows. For example, the materials of the doors and windows, brand reputation, and influence within the industry, etc., are all important reasons affecting the pricing.
Channel Strategy
Storefront Sales: Establish brand stores, display a wide range of door and window products, and provide customers with professional consultation and purchasing services. When choosing the location of the store, consider places with high traffic such as building materials markets and home furnishing plazas to facilitate customers to find and visit. Establish stores and hold door and window exhibitions offline to attract consumers to make purchases.
E-commerce Platform Sales: Utilize Internet platforms to open official flagship stores or join well-known home furnishing e-commerce platforms to expand sales channels and increase brand awareness. Through the e-commerce platform, customers can conveniently browse product information, check reviews, and place orders. At the same time, merchants can also use the marketing tools of the platform for promotion and sales activities.
Nowadays, e-commerce platforms are very popular, and product inquiries can be made on e-commerce platforms. Using the latest online platforms has become a more efficient marketing method to increase the frequency of transactions.
Cooperation with Decoration Companies: Establish cooperative relationships with local decoration companies and designers, and include door and window products in their recommended solutions. When decoration companies and designers provide decoration services to customers, they can recommend suitable door and window products according to customers’ needs and the overall decoration style, thus increasing the sales opportunities of the products. Cooperating with decoration companies in this way has increased the sales volume of doors and windows.
Participate in Industry Exhibitions: Actively participate in various door and window industry exhibitions, home building materials exhibitions, etc., display the company’s latest products and technologies, and conduct face-to-face communication with potential customers, distributors, suppliers, etc., to expand sales channels and enhance brand influence. Participating in exhibitions can showcase the company’s products in the market, making the products more well-known and influential within the industry.
Promotion Strategy
Advertising Promotion: Conduct advertising promotion through multiple channels, such as placing advertisements on media such as TV, newspapers, magazines, and websites to increase brand awareness and product exposure. At the same time, outdoor advertisements, vehicle body advertisements, and other forms can also be used to expand the advertising coverage. Advertising promotion is a very effective way of promotion, which can achieve a wide range of dissemination with a low cost investment.
Event Marketing: Hold various promotional activities, such as new product launches, group purchase fairs, limited-time flash sales, etc. Customers can be invited to experience the products on-site, and customers can be attracted to place orders through on-site preferential policies, interactive sessions, etc. In addition, cooperation with real estate developers and property management companies can be carried out to hold community promotion activities and promote door and window products to the owners of newly delivered communities.
Customer Referral: Establish a customer referral mechanism to encourage old customers to refer new customers. Certain rewards can be provided for old customers, such as cashback, gift giving, and after-sales service discounts, etc. At the same time, certain purchase discounts can be provided for new customers to achieve word-of-mouth communication among customers and business expansion.
Provide Value-Added Services: In addition to the products themselves, provide customers with some value-added services, such as free on-site measurement, design plans, installation and debugging, after-sales warranty, etc. High-quality services can improve customer satisfaction and loyalty, increase customers’ favorability towards the brand, and thus promote sales.