Establish a Brand Official Website and Social Media Accounts
Brand Official Website: Build a professional, aesthetically pleasing brand official website with a great user experience. Present detailed information about the product features, advantages, specifications, and application cases of casement windows, providing consumers with a comprehensive platform to understand the products. Meanwhile, optimize the website’s Search Engine Optimization (SEO) to ensure that the website ranks highly when potential customers search for relevant keywords, increasing its exposure. Use the brand official website for official announcements, such as the launch of new products and promotional activities.
Social Media Accounts: Create official brand accounts on mainstream social media platforms like WeChat, Weibo, Douyin, and Xiaohongshu. Continuously post content related to casement windows, such as product pictures, installation videos, usage tutorials, and customer cases, to attract user attention and build a brand image and fan base. Use personal media accounts to post product information on social media. You can encourage sharing, likes, and comments on social media to expand the influence.
Content Marketing
Graphic and Text Content: Write professional product introduction articles, industry knowledge popularization, and decoration case analyses. Highlight the performance advantages of casement windows, such as sound insulation, heat insulation, waterproofing, and airtightness, as well as their application effects in different architectural styles. Publish these through platforms like WeChat official accounts and Xiaohongshu to attract target customers to read and share. Utilize graphic and text content.
Video Content: Produce high-quality videos, including product showcase videos, installation process videos, and usage scenario videos. Publish them on video platforms like Douyin and Bilibili to vividly and intuitively demonstrate the functions and advantages of casement windows, attracting user attention and interaction. You can also try to create some creative short videos, such as showing the performance differences between casement windows and other windows through comparison experiments, increasing the 趣味性 and shareability of the content.
Live Streaming Content: Regularly conduct live streaming activities. Invite professionals to explain and demonstrate casement window products, answer viewers’ questions, and show product details and the installation process. Through live streaming interaction, enhance communication and trust with the audience and promote sales conversion. You can choose to broadcast live on platforms like Douyin and Taobao Live to attract more potential customers.
Online Advertising Placement
Search Engine Advertising: Place keyword ads on search engines like Baidu and 360. When users search for keywords related to casement windows, display the brand’s ad links to increase the click-through rate and traffic of the website. Through precise keyword selection and advertising placement strategies, ensure that the ads are shown to the most relevant potential customers.
Social Media Advertising: Place ads on social media platforms like WeChat, Weibo, and Douyin. According to the user profiles and targeted placement functions of the platforms, precisely display the ads to the target customer groups, such as decoration homeowners, architectural designers, and real estate developers. You can choose different ad forms like in-feed ads and splash screen ads to increase brand awareness and product exposure.
Industry Website Advertising: Place ads on relevant platforms such as building materials industry websites and decoration and home furnishing websites. The user groups of these platforms highly overlap with the target customers of casement windows, which can effectively improve the conversion rate of the ads. You can choose ad forms like banner ads and pop-up ads to attract user attention. Place relevant enterprise ads on large platforms, such as Google, Facebook, and LinkedIn. In this way, the information can be widely spread in a short time. Web pages are an important channel for linked ads, allowing online users to learn about the enterprise’s products as soon as they open the ads. Those who have a need for the product can then make a purchase.
Cooperate with Online Platforms
E-commerce Platform Cooperation: Join e-commerce platforms like Taobao, JD.com, and Pinduoduo, open an official flagship store, and list casement window products for sale. Leverage the traffic advantages and user base of e-commerce platforms to expand sales channels and increase product sales. At the same time, use the marketing tools of e-commerce platforms, such as Taobao’s 直通⾞ (Traffic Express) and Super Recommendation, to enhance product exposure and search rankings. Cooperating with e-commerce platforms is also a way to expand brand awareness. Since e-commerce is currently booming, collaborating with e-commerce platforms can effectively expand sales channels.
Decoration Platform Cooperation: Cooperate with decoration platforms like TubaTu and J 齐家网. Publish casement window product information and decoration cases, and participate in the platform’s decoration activities and promotional campaigns. These platforms gather a large number of users with decoration needs. Through cooperation, products can be recommended to potential customers, increasing brand awareness and market share.
Home Furnishing Blogger Cooperation: Collaborate with home furnishing bloggers on platforms like Douyin and Xiaohongshu. Invite them to conduct product evaluations, recommendations, and usage sharing. These bloggers have a certain fan base and influence, and their recommendations can effectively increase product awareness and credibility, promoting sales conversion.
Customer Interaction and Service
Online Consultation and Customer Service: Set up online consultation entrances on channels such as the brand official website, social media accounts, and e-commerce platforms. Respond promptly to customers’ inquiries and messages, answer their questions about casement window products, and provide professional suggestions and solutions. Through good customer service, improve customer satisfaction and loyalty.
Establish a Customer Community: Use tools like WeChat and QQ to establish a customer community, bringing together customers who have purchased products and potential customers. Regularly share content such as the usage knowledge, maintenance tips, and new product information of casement windows to promote communication and interaction among customers. Through the operation of the customer community, enhance customer stickiness and brand recognition, and achieve word-of-mouth promotion and repeat purchases from customers.