- Using search engines for precise targeting
Search engines are the fundamental tools for online customer acquisition. To find Australian customers, companies can use global search engines such as Google. By entering accurate keyword combinations like “folding door Australia importer”, “folding door wholesaler in Australia”, or “Australian folding door distributor”, businesses can directly locate relevant websites or information pages of potential clients.
To improve efficiency and accuracy, advanced search techniques can be applied. For example, using quotation marks to enclose keyword phrases—such as “folding door Australia buyer”—ensures that results strictly match the phrase while filtering out irrelevant content. Additionally, the “site:.au” operator (e.g., “folding door site:.au”) limits results to Australian domain websites, narrowing down the scope to local company sites, industry forums, and business directories.
To further reach Australian customers, Chinese businesses can also run online ads. Paid search advertising can boost visibility, while adding positive comments and endorsements under posts helps improve credibility and attract interest.
- Leveraging customs data for market and client insights
Customs data is a vital source for understanding the market and customers. Chinese folding door companies can purchase official customs data services, such as Tendata. By analyzing Australia’s folding door import records, companies can clearly identify which businesses frequently import folding doors, their purchasing volume, cycles, and product specifications. Companies with large and stable procurement are usually key market players and valuable potential clients.
At the same time, customs data also helps companies study competitors’ customers. By comparing product price, quality, and style against competitors, businesses can highlight their advantages and develop targeted marketing strategies to win over these clients. Some customs data services even provide buyer contact details such as email addresses and phone numbers, creating a direct communication bridge with potential customers.
- Exploring local B2B platforms and directories
Australia has many local B2B platforms and business directories that are rich sources for customer acquisition. For instance, www.industrysearch.com.au
focuses on manufacturing and industrial sectors, allowing companies to showcase folding door features, benefits, and applications to attract industrial buyers. Another example is www.wholesalenet.com.au
, a B2B directory and trading marketplace serving both Australia and New Zealand, offering direct access to wholesalers and retailers.
The Australian Yellow Pages (www.yellowpages.com.au
) is also a key channel, covering businesses across industries. Companies can register, complete their profiles, and publish folding door ads to increase market visibility. On these platforms, businesses can actively search for potential customers while optimizing product listings to attract inbound inquiries from Australian buyers.
- Expanding business networks through social media
Social media is widely used in Australia, making it an effective channel for Chinese folding door companies. On Facebook, companies can set up branded pages to regularly post high-quality product images, installation videos, and customer case studies, attracting local users. With Facebook Ads, they can precisely target potential buyers in specific regions or those interested in home renovation and construction.
Instagram, with its strong visual appeal, is ideal for showcasing stylish designs and premium looks of folding doors. Using trending hashtags such as #AustralianHomeDecor or #FoldingDoorsAustralia helps boost exposure and draw in targeted customers. Meanwhile, LinkedIn provides opportunities to connect with Australian construction firms, distributors, and designers. By posting industry insights and product advantage analyses, companies can position themselves as professionals and attract business contacts.
- Participating in online trade shows for brand exposure
Online exhibitions have grown rapidly in recent years, offering a convenient way to connect with global buyers. For Chinese folding door businesses, joining Australian window and door industry virtual expos—or online editions of major international shows—is an effective strategy to raise brand awareness and find Australian customers.
On these platforms, companies can set up virtual booths to comprehensively display folding door products. Using 3D models, videos, and demonstrations allows Australian buyers to vividly experience product features. Live streaming enables real-time Q&A, installation showcases, and trust-building with customers. Additionally, online trade shows provide direct communication channels to collect customer information, follow up with prospects, and lay a foundation for future partnerships.