Understand the demand and characteristics of the French market.
Market research: Through professional market research institutions or by organizing your own team, understand the demand preferences, usage habits, and fashion trends of French consumers for doors and windows. For example, French consumers may pay attention to the aesthetics, energy efficiency, safety, and coordination with the architectural style of doors and windows. In the face of the market situation, specific analysis should be carried out to understand what style of products are favored in this market, and also to have a careful understanding of the needs of customers.
Analyze the competitive situation: Study local French brands and other international sliding window brands that have entered the French market, understand their product features, pricing strategies, market share, sales channels, and after-sales services, and find out your own competitive advantages and differentiation points. Analyzing the competitive situation means studying the market competitors and learning from or imitating their marketing strategies.
Pay attention to policies, regulations, and standards: Familiarize yourself with relevant policies and regulations in France and the European Union regarding door and window products, such as building regulations, safety standards, and environmental requirements. Ensure that products meet standards such as EN 12604 (Aluminum Alloy Doors and Windows Standard) and EN 14351 (General Technical Requirements for Door and Window Products). Regarding policies, regulations, and standards, since different policies and regulations change according to the market, market transactions should be carried out in line with these policies and regulations.
Product positioning and optimization
Product design: Combine the architectural style of France and the aesthetic preferences of consumers to design sliding windows with elements of French style, such as elegant lines and exquisite decorations. At the same time, pay attention to the practicality and functionality of the product, such as good sealing performance, sound insulation, and heat insulation. Position the product, whether it takes a high-end or low-end route. If it takes a high-end route, then when facing the sales target group, it should target upper-class people, the middle class, and top-level customers.
Quality control: Establish a strict quality control system to ensure the stability and reliability of product quality. Select high-quality raw materials, such as high-strength aluminum alloy and high-performance glass, and conduct strict quality inspections during the production process to meet the high requirements of French consumers for product quality. In terms of quality, strict inspections should be carried out. The high-quality sliding windows that are promoted will also gain a good reputation abroad and attract more customers.
Product certification: Actively apply for product certifications recognized by France and the European Union, such as the CE certification. These certifications can increase the credibility and market competitiveness of the product, allowing consumers and purchasers to choose your product with confidence. Carry out various safety and quality certifications for the product to attract more consumers to purchase the sliding windows.
Brand building and promotion
Brand positioning: Clearly define the brand’s positioning and value proposition. For example, position it as a high-end, environmentally friendly, fashionable, or cost-effective sliding window brand and establish a unique brand image in the French market. Everyone who makes products hopes to establish their own product brand. Establishing a brand is helpful for making sliding window products more well-known and having a larger market share.
Online promotion: Utilize social media platforms such as Facebook, Instagram, and Twitter to display product pictures, videos, and usage cases to attract potential customers. Through search engine advertising platforms like Google AdWords, carry out keyword advertising to increase the brand’s exposure in search results.
Offline promotion: Participate in industry exhibitions such as the Paris Door and Window Exhibition in France, showcase product advantages and the brand image, and establish contacts with potential customers, distributors, designers, etc. Hold product launches, seminars, and experience activities in major French cities, and invite local builders, designers, and the media to participate to improve brand awareness and influence.
Expansion of sales channels
Cooperate with local distributors: Look for experienced French local door and window distributors or building materials traders with channel resources, establish cooperative relationships with them, and use their sales networks and customer resources to introduce products to the market.
Enter e-commerce platforms: Utilize local French e-commerce platforms such as Cdiscount and Fnac to open official flagship stores for product sales and promotion. At the same time, consider conducting business on internationally renowned e-commerce platforms to expand the sales scope.
Cooperate with builders and designers: Actively establish cooperative relationships with French construction developers and architectural design companies, participate in project tenders, and provide sliding window products and solutions for new buildings or renovation projects.
After-sales service guarantee
Establish a service team: Establish a professional after-sales service team in France or cooperate with local after-sales service institutions to ensure that customer after-sales needs can be responded to in a timely manner, and provide services such as installation guidance, maintenance, and repair.
Provide quality assurance: Provide customers with a certain period of product quality assurance to give customers peace of mind when purchasing products. At the same time, establish a customer feedback mechanism, collect customers’ opinions and suggestions in a timely manner, and continuously improve product and service quality.