Preparation before the Exhibition
Conduct In-depth Market Research: Understand information such as the distribution, scale, business categories, market reputation of local distributors in the target market, as well as other brands they represent. Analyze which distributors match your product positioning and market strategy, and identify key potential cooperative partners. Dive deep into the market, understand market demands, and all aspects of the market. Set an appropriate price according to market conditions. With a reasonable price, many customers will be willing to cooperate with you.
Prepare Precise Materials: Create multilingual product materials and brochures. The content should highlight the product features, advantages, technical parameters, application cases, etc., and provide targeted introductions according to the local market demands and pain points. At the same time, prepare materials such as the company profile, qualification certificates, and honorary awards to showcase the company’s strength and reputation. Prepare precise materials, screen suppliers, and make matching and screening when the quality and price of doors and windows products are appropriate.
Make Advance Appointments and Communication: Through channels such as emails, phone calls, or social media, send exhibition invitations to potential local distributors, introduce the highlights of the company and products, express the intention of cooperation, and make an appointment for a meeting during the exhibition to ensure that both parties have sufficient time for in-depth communication.
Communication during the Exhibition
Create an Eye-catching Booth: Design a distinctive and attractive booth to showcase the company’s brand image and product advantages. Different functional areas such as product display areas, experience areas, and negotiation areas can be set up. Use means such as lighting, sound effects, and multimedia to attract the attention of local distributors, making them willing to take the initiative to visit the booth and learn about the products.
Try to make the designed booth more diverse, innovative, and unique to attract customers for cooperation. Mainly, the product design and the quality of the exhibits should be better to attract so-called high-quality customers for cooperation.
Provide Professional and Enthusiastic Reception: The exhibition staff should have professional product knowledge and good communication skills, and warmly and friendly receive every local distributor who comes to consult. Take the initiative to introduce the product features and advantages, answer their questions, and showcase the company’s strength and service level. The exhibition staff should receive professional training, be enthusiastic about the customers they receive, and be able to professionally introduce relevant product knowledge.
Highlight Cooperative Advantages: When communicating with local distributors, clearly elaborate on the advantages of cooperating with your company, such as the unique selling points of the products, price advantages, after-sales service guarantees, market promotion support, etc. Provide personalized cooperation plans according to their needs and concerns, so that they can see the value and potential of cooperation.
Follow-up after the Exhibition
Conduct Timely Follow-up Communication: After the exhibition, as soon as possible, follow up with local distributors who have the intention of cooperation. Through means such as emails, phone calls, or video conferences, further communicate the cooperation details in depth and answer any new questions that may arise after the exhibition. If the customer shows the intention of cooperation, you can make a timely follow-up call. You can also use WhatsApp and emails for relevant communication, and try your best to reach a cooperation agreement.
Provide Customized Plans: According to the communication and demands of local distributors during the exhibition, customize detailed cooperation plans for them, including product supply, price policies, market promotion plans, after-sales service, etc., highlighting the advantages and prospects of cooperation to attract them to reach a cooperation agreement.
Provide professional customized plans and recommend suitable plans to customers. For example, provide customers with several different customized plans like A, B, C, and D for them to choose from. Provide services directly and let customers make choices, eliminating their relevant concerns and enabling them to make decisions directly, thus improving work efficiency.
Invite for On-site Inspection: If conditions permit, invite local distributors to visit the company on-site, allowing them to have a more intuitive understanding of the company’s production scale, production process, quality control system, etc., and enhancing their trust in the company and confidence in cooperation.
Maintain Long-term Communication: Establish a long-term communication mechanism with local distributors. Regularly send them information about the company’s new products, market trends, industry news, etc., and invite them to participate in the company’s online and offline activities to maintain a good cooperative relationship and gradually promote the deepening and expansion of cooperation. You can hold online meetings to discuss the latest market trends, newly developed materials, the latest environmental protection equipment, door and window hardware accessories, etc. Let the cooperative customers understand the market situation and the latest information about windows. The information gap can save relevant price differences.
Conduct long-term communication and exchanges with distributors, and carry out long-term cooperation and exchanges. You can also deepen the cooperative relationship between the two parties by giving some relevant Chinese gifts. During the long-term cooperation process, you can also introduce other customers to cooperate, which can well expand the market.