Clarify the team structure and responsibilities
Determine the job settings: Establish the position of a sales manager, who is responsible for overall team management, goal setting, and performance evaluation; set up telemarketers who contact customers via telephone and other means to promote products; appoint account managers or sales representatives who directly deal with customers and follow up the entire transaction process; and hire sales experts who provide professional product technical support and solve complex problems. For the determined positions, professional personnel should be assigned to handle problems, which can save time and improve efficiency.
Clarify the division of responsibilities: The sales manager should formulate sales strategies, allocate tasks, and supervise the work progress of team members; telemarketers are responsible for exploring potential customers and collecting customer information; account managers should deeply understand customer needs, provide personalized solutions, facilitate order placement, and maintain customer relationships; sales experts should assist sales personnel in solving customers’ professional problems regarding products.
The division of responsibilities for sales should be as clear as possible, because only with a clear division of responsibilities can tasks be assigned to each department, enabling each department to complete its corresponding tasks.
Select suitable team members
Determine the recruitment channels: Use talent markets and online recruitment platforms to post recruitment information to attract talents; cooperate with headhunting companies to search for experienced professional sales talents; tap potential candidates through employee referrals and industry events; and also select potential employees from within the company to transfer to the sales team. By using these determined recruitment channels, as well as a combination of online and offline media, expansion can be accelerated, and the company’s talent pool can be expanded within a short period. Through this recruitment method, professional talents can be found to form and build a strong marketing team.
Define the talent standards: Give priority to recruiting personnel with sales experience in the doors and windows industry or related building materials industries; require good communication skills, negotiation skills, and customer service awareness; look for individuals with strong learning ability, stress resistance, and team spirit; and prefer those who have a certain understanding of and interest in doors and windows products. Defining the company’s talent selection standards is the foundation for talent selection. In terms of the details of talent selection, for example, what professional capabilities should a person possess, and what specific requirements are there for the design and innovative development of doors and windows? These detailed requirements can help the company move forward further.
Strengthen team training
Product knowledge training: Introduce in detail the materials, craftsmanship, performance, features, and advantages of doors and windows, enabling sales personnel to understand the applicable scenarios of different types of doors and windows; explain the product installation process and after-sales service content so as to provide customers with comprehensive services. Let the team have a deeper understanding of the products and the company’s corporate philosophy. Because for the future development of the company, only more professional knowledge training can create a better marketing team, which will be more powerful for overseas marketing and can perform better in both domestic and international marketing markets.
Sales skills training: Carry out communication skills training, including aspects such as listening, expressing, and asking questions, to help sales personnel communicate better with customers; conduct negotiation skills training, such as how to handle customer objections and conclude transactions; teach customer development and maintenance skills to enhance the ability of sales personnel to acquire customers and maintain customer relationships.
Industry knowledge training: Introduce the development trends, market dynamics, and competitors’ situations in the doors and windows industry, enabling sales personnel to keep up with the market pulse and provide customers with professional industry advice; share successful cases and best practices within the industry to inspire the sales ideas of sales personnel.
Establish an effective incentive mechanism
Design of the compensation system: Formulate a reasonable compensation structure, including basic salary, performance salary, sales commissions, etc., and provide corresponding rewards according to sales performance and work performance; set up additional bonuses, such as the monthly sales champion award and the annual best sales team award, to stimulate the enthusiasm of sales personnel.
Career development planning: Provide sales personnel with a clear career promotion path, such as promoting from a sales representative to a sales manager, a sales director, etc.; provide training and learning opportunities to help employees improve their professional skills and comprehensive qualities, laying a foundation for their career development.
Strengthen team management and collaboration
Establish a communication mechanism: Hold regular sales meetings to enable team members to share sales experience, exchange customer needs, and market dynamics; establish instant messaging groups to facilitate team members to communicate about work problems at any time; the sales manager should maintain close communication with team members to understand their work progress and needs.
Implement process management: Formulate sales processes and specifications to ensure that sales personnel can operate according to standards in the links of customer development, follow-up, and deal closing; establish a customer relationship management system (CRM) to centrally manage customer information, making it convenient for sales personnel to track customer dynamics and improve sales efficiency.
Cultivate team culture: Create a positive and collaborative team culture, advocate mutual support and assistance among team members; organize team-building activities to enhance team cohesion and the relationships among team members.