- Understand the Market: Focus on People Who Need It
Marketing means sending the right message to the right people. For folding doors, we show ads to people who actually need them. When they see how our product helps them, they will want to buy. That’s the goal of advertising.
2.Market Insights: Know the Local Needs
Different regions in Australia have different needs:
Northern tropical areas (like Queensland, Northern Territory):
Needs: Hot, humid weather and cyclones.
Solution: Folding doors that are strong, resist rust, and allow airflow.
Ad idea: Show videos of the doors working during a level-4 cyclone.
Southern temperate areas (like Melbourne, Tasmania):
Needs: Big day-night temperature changes and strict energy-saving rules.
Solution: Double-glazed doors with strong seals.
Ad idea: Say the product meets BASIX energy standards and helps get government rebates.
Coastal areas (like Perth, Gold Coast):
Needs: Salt in the air causes rust.
Solution: Use special anti-rust materials with a 10-year no-rust promise.
Ad idea: Show real examples after 5 years of use by the sea.
- Target Customers
Homeowners (65%):
Middle-class families: Want good-looking and affordable options.
Suggest wood-grain aluminum folding doors (look like real wood but cost 40% less).
Offer free design drawings and DIY install videos to help them decide.
Luxury home owners: Want unique, high-end design.
Offer frameless panoramic folding doors with Aboriginal art style.
VIP service with personal designer and lifetime maintenance.
Business clients (restaurants, hotels, retail):
Needs: Open during day, safe at night.
Sell quick-install folding doors (open/close in 30 minutes).
Show example: restaurant in Bondi Beach using this system.
- Product Strategy: Local Design, Unique Features
Pet-friendly: Add smart pet door with automatic lock to stop wild animals.
Outdoor lifestyle: Combine folding door with awning that opens together — perfect for BBQ season.
Security upgrade: All models have Australian standard locks; premium ones connect to smart security.
- Eco & Sustainability Benefits
Use eco-materials
Give each buyer a carbon footprint report.
Run a tree-planting program: “Buy a door, we plant 10 trees.”
- Full-Channel Marketing: Online + Offline
Online:
Search ads: Use high-intent keywords like “folding door”, “strong seal doors”, “storm-proof doors”.
Landing pages: Customized by climate zone, with local install videos and quick quote forms.
Social media:
TikTok: Challenge users to show how folding doors changed their homes.
Facebook: Join 200+ local groups as “homeowner”, share real stories with soft brand promotion.
Content marketing:
Create a free e-book: “Folding Door Guide for Australia” with climate charts and DIY tips.
Offer it for free in exchange for contact info.
Offline:
Pop-up demo booths: Show folding doors resisting hail, give out $100 install coupons.
Trade shows: Use “4-season demo room” to show different weather benefits; free full-house door inspection with purchase.
Partnerships: Work with local furniture brands to offer discounts when buying doors and furniture together.
- Build Trust & Promotions
Trust:
Show all eco certificates on website and brochures.
Make videos explaining the meaning of each certificate.
Invite building experts to review and test the product’s sealing, soundproofing, and waterproofing.
Promotions:
Spring sale: “Buy a door, get free outdoor furniture.”
Christmas offer: 0 down payment, 24-month interest-free plans.
Referral rewards: Customers who refer friends both get free maintenance and $500 gift card — works well in Australia’s trust-based networks.