To determine the sales methods for folding doors, it is essential to formulate strategies based on local sales practices. Only by thoroughly researching the local sales approaches and adapting to local conditions can sales volume be increased.
Traditional Channel Sales
Cooperate with building materials retailers: Australia has many well-known building materials retailers, such as Bunnings Warehouse. Partnering with these retailers to display and sell folding door products in their stores can leverage their extensive sales networks and high customer traffic to increase product exposure and sales. To attract retailers, offer competitive prices, good after-sales service, and promotional support. Ensure product packaging and display meet the retailers’ requirements to stand out among similar products.
Develop distributors and agents: Find experienced and powerful distributors and agents in different regions of Australia, allowing them to be responsible for local market promotion and sales. These distributors and agents usually have rich industry experience, customer resources, and sales channels, enabling them to better understand local market demands and consumer preferences, thus promoting and selling folding door products more effectively. Provide policies such as training, advertising support, and product discounts to motivate them, and establish a sound distributor management system to strengthen supervision and support.
Engineering Channel Sales
Collaborate with builders and developers: Actively establish long-term partnerships with local builders and developers in Australia and participate in various construction projects. Promote the use of folding door products in new residential, commercial buildings, apartment complexes, etc. By providing high-quality products, reasonable prices, and professional installation services, meet the project clients’ requirements for product quality, delivery time, and after-sales service to obtain more engineering orders. For example, when cooperating with developers, offer customized folding door solutions according to project characteristics and needs to help developers create unique building exteriors and comfortable interior spaces.
Participate in government public project bidding: Pay attention to Australian government public construction projects (such as schools, hospitals, government office buildings, etc.) and actively participate in the bidding for folding door procurement in these projects. Government projects usually have large purchase volumes and high credibility. Winning a bid can not only bring substantial orders but also enhance the brand’s popularity and reputation in the local market. To improve the bid-winning rate, understand the government’s bidding processes and requirements, prepare detailed bid documents as specified, and showcase product advantages and company strength (including quality certifications, production capacity, after-sales service systems, etc.).
Online Sales
Build an official website: Create a professional and attractive brand official website, introducing product features, specifications, materials, usage cases, etc., in detail, and providing functions such as online consultation, product quotation, and installation appointment. Improve website visibility and traffic through SEO, social media promotion, etc. Ensure a good user experience with fast page loading and a simple shopping process for easy customer understanding and purchase.
Utilize e-commerce platforms: Open official flagship stores on well-known Australian e-commerce platforms (such as Amazon Australia, eBay Australia, etc.) to expand sales channels. These platforms have huge user bases and mature transaction systems, providing more exposure and sales opportunities. When selling on e-commerce platforms, optimize product titles, keywords, images, etc., to improve search rankings and attractiveness. Handle orders and after-sales issues promptly to maintain good store reputation.
Experiential Marketing
Set up showrooms: Establish folding door showrooms in major Australian cities, allowing customers to experience the product’s appearance, texture, and opening/closing operations in person, intuitively feeling the advantages of folding doors. Design showrooms with scene-based settings (such as living rooms, balconies, kitchens, etc.) to help customers imagine the product’s practical application. Arrange professional sales staff to provide detailed product introductions, purchase suggestions, and answer questions, increasing purchase intent.
Hold product experience activities: Regularly organize folding door product experience activities inviting potential customers, designers, builders, etc. Activities can include product demonstrations, expert lectures, interactive experiences, etc., allowing participants to deeply understand product performance, design concepts, and installation methods. Such activities can enhance customer awareness and trust, build good customer relationships, and promote sales.
Customized Service Marketing
Offer personalized customization: According to Australian consumers’ pursuit of personalization, provide customized folding door services. Customers can choose materials, colors, styles, sizes, etc., according to their needs and preferences to customize products that match their home styles and usage requirements. Customized services can meet individual needs, increase product value, and enhance customer satisfaction, helping to stand out in a competitive market.