1、Industry-Specific Platforms
China Door and Window Network :
Founded in May 2007, it is a professional portal for the domestic door and window industry and one of the few B2B websites in China specializing in brand promotion for doors, windows, smart locks, and entry doors. The platform integrates brand services, franchise opportunities, product listings, and industry news. With a global reach, precise traffic, and a database of hundreds of thousands of distributors nationwide, it provides effective brand marketing and franchise expansion services for door and window enterprises.
HC Building Materials Network:
A sub-platform of HC360 focusing on building materials and the door & window industry. Consumers can find various door and window products and communicate directly with suppliers online. With abundant industry resources and a large customer base, it is well-suited for product promotion and business development for door and window companies.
2、E-Commerce Platforms
Tmall :
A major e-commerce platform under Alibaba Group, known for its massive traffic and mature consumer base. Door and window companies can open flagship stores on Tmall to showcase and sell products, leveraging promotional campaigns and advertising tools to attract consumer attention and boost sales.
JD.com :
Renowned for authentic products and competitive pricing, JD’s Home & Building Materials section enjoys high traffic and recognition. Its efficient logistics and delivery services ensure safe and timely delivery and installation—ideal for mid-to-high-end door and window brands.
Alibaba 1688 :
A leading domestic wholesale e-commerce platform offering a wide range of building materials and door/window products. It is suitable for B2B sales and bulk orders, providing procurement channels for distributors and contractors. Companies can enhance exposure and credibility through 1688’s premium services such as “诚信通” (Verified Supplier).
- Social Media Platforms
Xiaohongshu :
Its advertising platform offers low customer acquisition costs (about RMB 30 per 1,000 impressions) and high lead conversion rates. Door and window companies can publish visually appealing posts and videos showcasing product styles, features, and installation effects to attract attention and inquiries—especially effective for brands targeting younger consumers.
Douyin (/TikTok China):
A leading short-video platform with a massive user base. Door and window companies can use Douyin’s promotion tools like “DOU+” to distribute short video ads highlighting product features and advantages. For example, one company used keyword targeting and precision audience segmentation to cut marketing costs by over 50%, quadruple qualified leads, and triple conversion rates.
Weibo:
With over 500 million monthly active users, Weibo serves as a dynamic social hub covering diverse interest groups. Door and window companies can run advertisements through homepage banners or influencer collaborations, showcasing brand and product information to a wide audience while engaging users directly to enhance brand awareness and reputation.
4、Search Engine Platforms
Baidu:
As China’s dominant search engine, Baidu provides massive traffic potential. By using Baidu Ads, door and window companies can gain high visibility in search results. When users search related keywords, the company’s ads appear prominently, driving potential customers to their website to learn more about products.
360 Search:
Another major Chinese search engine with a sizable user base. Advertising on 360 Search can diversify marketing channels and reach different user demographics.
5、Home Improvement Platforms
To8to :
A leading home renovation platform in China, connecting homeowners, designers, and renovation companies. Door and window brands can advertise to homeowners with renovation needs and collaborate with designers and contractors to provide integrated door and window solutions.
Qijia.com :
An e-commerce platform focusing on home furnishing and building materials, offering one-stop services covering renovation, materials, and furniture. Door and window companies can use Qijia.com to promote brands and sell products through targeted marketing and quality customer service—improving satisfaction and loyalty.
Qijia’s focus on home and renovation products helps attract large numbers of interested users in a short time. The platform can also link related product categories, such as awnings or curtain walls, to draw in additional potential customers from adjacent markets.