Brand Specialty Stores:
Well-known brands such as Zhengjin Doors and Windows, Fuxuan Doors and Windows, and Meiwo Doors and Windows have specialty stores that are trustworthy choices. Zhengjin has more than 800 terminal stores nationwide and has ranked first in high-end security door and window sales for three consecutive years. Its products are backed by 186 national patents, ensuring quality. The headquarters also provides consumers with a digital store system for more convenient services. Meiwo has over 500 stores across 34 provinces, serving more than 500,000 Chinese households. It owns over 80 invention patents and offers a full product matrix covering thermal-break systems, aluminum-clad wood windows, and more. For such large-scale brand stores, enterprises should build websites and link with various branded outlets.
Home Improvement & Building Material Markets:
Large markets such as Red Star Macalline and Easyhome gather numerous door and window brands. These markets have certain management standards, reviewing merchants’ qualifications and product quality. For example, Meiwo integrates resources from Red Star Macalline and Easyhome to boost terminal sales. Consumers can conveniently compare different brands and types of doors and windows in one stop.
E-Commerce Platforms:
Platforms like Tmall and JD host many official flagship stores of window and door brands. Fuxuan is present on Tmall, Douyin, and others, offering not only a wide range of products but also livestreaming sessions explaining technical details. After placing an order online, headquarters dispatches local staff to measure and provide tailored solutions. There are also vertical e-commerce platforms like Door and Window Player, which integrates premium industry content and a full-service ecosystem. Weimai Windows is building a standardized, large-scale e-commerce service platform, setting up operation centers in multiple regions and running nearly 20 advanced production lines to ensure quality and speed in purchasing, delivery, and installation.
Partnerships with Renovation Companies and Designers:
Renovation companies collaborate with window suppliers during projects to provide products to homeowners. Some well-known renovation companies cooperate with Zhengjin, offering customers complete solutions. Designers can also recommend suitable products based on a client’s style and needs—for instance, Paiya Windows expands its customer base by partnering with designers.
Engineering Channels:
For large real estate and commercial projects, suppliers sell through engineering channels. Take SAYAS Windows as an example: bulk business makes up a large portion of its revenue. With strong production capacity and quality control, the company can meet the volume and standards required by engineering projects. Such channels may also be selected online, focusing on those with stronger revenue capacity.
Community Groups and Group-Buying:
Communities such as residential WeChat groups or renovation chat groups sometimes organize group purchases. Consumers benefit from lower prices and more reliable quality and after-sales service. Some brands also leverage community marketing—Zhengjin, for instance, uses Douyin’s group-buying ecosystem combined with word-of-mouth in communities to precisely reach residential customers.
New Retail Models:
Fuxuan has launched a “Three-Store Model”—offline experience stores + online malls + new retail pop-up trucks—to provide consumers with convenient and efficient purchasing and installation services. The pop-up truck can reach residential areas directly, allowing customers to experience products and services on site and receive immediate solutions. Meiwo also deepens its new retail strategy, integrating Tmall, JD, and O2O mini-programs to synchronize online and offline channels, creating a complete closed-loop for traffic generation, customer acquisition, conversion, and final purchase.