Technological Innovation and Product Upgrading
Trend of Intelligentization: With the continuous expansion of the smart home market, the demand for smart doors and windows will also grow increasingly. Smart doors and windows possess multiple functions such as automatic opening and closing, remote control, and security protection. For example, they can automatically close when sensing wind and rain, or open automatically when detecting smoke or gas, providing users with a more convenient, comfortable and safe living experience. Regarding the development trend of intelligentization, nowadays, with the development of technology, people are increasingly fond of intelligent products because intelligent products bring great convenience to people’s lives.
For instance, some windows are intelligent. In windy and rainy weather, the intelligent windows can detect it and automatically close to prevent rain from entering the room and avoid unnecessary soaking and mildewing of indoor items.
Energy-saving and Environmental Protection: Against the backdrop of the global enhancement of environmental awareness, energy-saving doors and windows have become the focus of development. For example, high-performance energy-saving windows adopting advanced technologies such as low-emissivity glass and heat-insulating materials can effectively reduce the energy consumption of buildings, meet the requirements of the national green building policies, and also satisfy consumers’ demands for energy-saving and environmentally friendly products. Nowadays, doors and windows are designed with a focus on energy saving and environmental protection because people’s environmental awareness is getting stronger and the market demand is large.
Personalized Customization: Consumers’ demand for personalized doors and windows is getting higher and higher, and they are no longer satisfied with uniform products. Door and window enterprises will pay more attention to product design and customized services, providing a variety of choices in styles, colors, materials and functions to meet the aesthetic and usage needs of different users. The personalized positioning makes more consumers like it because people just like personalized, unique and distinctive things that are different from others. Therefore, personalization has become a rigid demand.
Each customer has different styles of door and window requirements because of different home decoration styles. For example, some door and window shapes are rectangular, square, round, fan-shaped and so on. So, it is necessary to design doors and windows that meet the customers’ needs.
High Performance and Multi-functions: In addition to the above characteristics, doors and windows will also have higher performance indicators, such as better sound insulation, heat insulation, waterproofing, airtightness, wind resistance and other performances to improve the comfort and safety of living. Meanwhile, doors and windows may also integrate more functions, such as sunshading, ventilation, air purification and so on. Now, doors and windows have increasingly stronger functions. Especially in China’s manufacturing, the functions are particularly good, even better than those of other countries. Therefore, those who want to customize doors and windows had better cooperate with Chinese partners. The price is low and the quality is good. Partners who have cooperated will repurchase door and window products.
Changes in Market Demand and Consumption Structure
Growth of the Existing Housing Market: The new housing market is gradually stabilizing, while the demand for renovation and remodeling of existing housing will continue to increase and become an important market for the door and window industry. With the improvement of people’s living standards, the requirements for the living environment are also rising. Replacing high-performance and beautiful doors and windows has become one of the important choices for many homeowners to improve their housing.
Rise of the Home Decoration Retail Market: The regulation of the real estate market and consumption upgrading have led to the gradual transformation of the sales channels of the door and window industry from the traditional engineering channels to the home decoration retail channels. Consumers pay more attention to product quality and brand and are willing to pay higher prices for high-quality door and window products. This will prompt door and window enterprises to strengthen brand building and the expansion of retail channels.
Consumption Upgrading and Quality Requirements: Consumers’ awareness of the quality and brand of door and window products is constantly increasing, and they pay more attention to product quality, performance, appearance and after-sales service. Brand influence will become one of the important factors for consumers to choose door and window products, prompting door and window enterprises to improve their brand image, strengthen brand promotion and market competition.
Evolution of the Industry Competition Pattern
Intensified Brand Competition: The market competition will become more intense, and the brand concentration is expected to be further improved. Enterprises with brand advantages, technological strength and scale effects will occupy a larger share in the market, while small and medium-sized enterprises need to enhance their competitiveness through differentiated competition, technological innovation and service upgrading.
Industrial Chain Integration: In order to improve competitiveness and reduce costs, door and window enterprises may strengthen the integration of the industrial chain, extend to upstream raw material suppliers and downstream installation service providers to achieve integrated development. By integrating industrial chain resources, enterprises can better control product quality, production progress and costs, and improve market response speed and customer satisfaction.
Cross-border Competition and Cooperation: With the integrated development of the home furnishing industry, some home furnishing enterprises, building materials enterprises and so on may cross over into the door and window market, intensifying market competition. Meanwhile, door and window enterprises may also cooperate with enterprises in other related industries to jointly develop new products and expand new markets to achieve mutual benefit and win-win results.