I. Product Optimization
- Improve product quality
Strictly control the procurement of raw materials and choose high-quality materials such as glass and profiles. For example, for aluminum alloy doors and windows, select aluminum alloy profiles with high strength and corrosion resistance to ensure the sturdiness and durability of the doors and windows. If you want to improve the quality of products, start with the selection of materials. Only good materials can produce good products. In this era when everyone pursues product quality, the pursuit and insistence on quality have become the top priorities for the development of every company.
Strengthen the quality monitoring during the production process and establish a sound quality inspection system. Set up inspection links for each production process. For example, after the doors and windows are assembled, test their performance such as sealing and smooth opening and closing to ensure that the products meet or even exceed the industry standards. Mainly focus time and energy on quality monitoring. Conduct refined management for each production step, and conduct careful spot checks before shipment to check whether the products are damaged. If some products are damaged, replace them in time to avoid providing customers with poor-quality products and affecting customers’ repeat purchases.
Enrich product varieties
Provide doors and windows in a variety of styles, including modern minimalist style, European classical style, Chinese style, etc., to meet the requirements of different architectural styles of residences, commercial buildings, etc. for the appearance of doors and windows. Nowadays, there are various decoration styles, so doors and windows should also be designed in different styles as much as possible to adapt to different home decoration styles.
Expand the functions of products, such as developing doors and windows with better sound insulation, heat insulation, anti-theft, intelligent control and other functions. For example, develop smart doors and windows that can be controlled to open and close through mobile phone apps to attract consumers who pursue high-tech life experiences. As for the expansion channels of products, try to expand the sales channels of products as much as possible. There are various expansion channels for products. Use multiple combined measures to expand the overseas market.
II. Marketing and Promotion
- Online marketing
Establish a professional company website to display detailed information about door and window products, including product pictures, performance parameters, installation cases, etc. Optimize the search engine ranking (SEO) of the website, use relevant keywords such as “high-quality door and window supplier”, “energy-saving doors and windows”, etc., to increase the exposure rate of the website in search engines.
Use social media platforms for promotion. Release promotional videos, graphic introductions and other content about door and window products on platforms such as WeChat, Weibo, and Douyin. For example, make short videos showing the installation process and effects of doors and windows to attract the attention of potential customers. You can also carry out promotional activities through social media, such as lucky draws and limited-time discounts.
Enter e-commerce platforms and list door and window products on well-known e-commerce platforms to broaden sales channels. At the same time, pay attention to the operation of stores on e-commerce platforms, provide high-quality customer service, and reply to customer inquiries and handle orders in a timely manner.
Offline marketing
Participate in industry exhibitions such as architecture, home building materials, etc. Build attractive booths at the exhibitions to display characteristic door and window products, and arrange professional sales personnel to explain the product advantages and technical features on site. Through exhibitions, you can directly contact potential customer groups such as builders, decoration companies, and dealers.
Set up specialty stores or showrooms in places such as building materials cities and home furnishing cities. Choose locations with large passenger flows and convenient transportation, and attract the attention of passing consumers through exquisite decoration and reasonable product display. At the same time, promotional activities can be held in the stores, such as discounts, full reduction, and free accessories.
Establish cooperative relationships with real estate developers and construction companies. Actively visit developers and construction companies, show the company’s production strength, product quality and price advantages, provide customized door and window solutions for them, and participate in the bidding for the procurement of doors and windows in construction projects.
III. Customer Service
- Pre-sales service
Provide professional door and window consultation services, and arrange experienced customer service personnel to answer customers’ questions about door and window selection, installation environment requirements, prices, etc. For example, recommend suitable door and window products to customers according to factors such as the orientation of the customer’s house and the floor height.
Provide free on-site measurement services to make customers feel considerate service. The measurement personnel can also evaluate the customer’s installation environment at the same time to provide accurate data for subsequent installation and product adaptation.
2、During-sales service
Ensure the installation quality of doors and windows and arrange professional installation teams for installation. The installation personnel must undergo strict training and be familiar with the installation processes of various doors and windows. During the installation process, strictly follow the standard operating procedures, such as ensuring the levelness and verticality of doors and windows and doing a good job in the construction of sealant.
Communicate the installation progress in a timely manner to let customers know the situation of each stage of the door and window installation. For problems that occur during the installation process, such as dimensional deviations and material damage, communicate with customers in a timely manner about solutions.
3、After-sales service
Establish a sound after-sales service system and provide product quality assurance commitments. For quality problems of doors and windows, such as damage to hardware parts and aging of sealing strips, repair or replace them in a timely and free manner within the warranty period.
Regularly visit customers to understand their satisfaction with the use of doors and windows and their opinions and suggestions. Through visits, potential problems can be discovered, and at the same time, customers can feel that the supplier attaches importance to them, increasing customer loyalty and word-of-mouth dissemination.