Offline marketing can help increase the popularity and sales of folding doors. By organizing offline product meetings and exhibitions, customers can see and touch the actual product. This helps them understand the quality, materials, and functions of the folding doors more clearly, which makes it easier for them to decide to buy.
- Improve Product Display Experience
In physical stores, good product displays are key to attracting customers.
Folding doors are flexible and space-saving, so it’s important to show these features clearly. Offline exhibitions, even in foreign countries, can help introduce Chinese-made folding doors to the global market. This builds trust in Chinese products and technology.
(1) Create Real-Life Display Scenes
Home setting displays: Show folding doors in different interior styles like modern, European, or Chinese. For example, use frameless glass folding doors in a modern style room with simple furniture and light colors. In a European-style room, use carved wooden folding doors with vintage lamps and leather sofas to show elegance. These settings help customers imagine the doors in their own homes.
Function demo areas: Set up a special area to show how folding doors open and close. Let customers try the doors themselves. Sales staff can explain the benefits, such as strong aluminum frames, smooth rollers, and quiet operation.
(2) Use Multimedia Tools
Video displays: Use screens in the store to show videos of how folding doors are installed and used in different spaces. This helps customers understand how the doors can be used in homes, offices, restaurants, and more.
VR/AR experience: Use Virtual Reality or Augmented Reality to let customers see how folding doors look in different rooms. With a VR headset or a phone, they can visualize the door in their own house to choose the right design and size.
- Expand Offline Sales Channels
Besides selling in stores, using more offline channels can help reach more customers.
(1) Cooperate with Home Improvement Markets
Open stores or counters in large and popular building material markets. These markets have high customer traffic and are a good place for brand promotion through posters and ads.
Join promotional events like home renovation festivals or anniversary sales. Offer discounts, free gifts, or bundle deals to attract customers. Set up demo zones during events to boost interest and sales.
(2) Work With Renovation Companies and Designers
Build partnerships with local renovation companies and interior designers. Invite them to visit your factory or showroom. Offer sales commissions or discounts to encourage them to use and recommend folding doors in their projects.
Joint promotions: Hold events like home design talks or case sharing meetings. Designers can present how folding doors are used in real projects, and renovation companies can explain installation processes. This builds trust in the product and service.
(3) Community Marketing
Set up displays in neighborhoods: In newly built or high-renovation-rate communities, set up temporary booths to show samples and hand out flyers. Talk to residents about the product and collect contact details and renovation needs for follow-up.