The overseas market is huge, and business can be done all over the world. Therefore, the door and window industry in China needs to expand outward and target a larger audience. In addition, it can also use social media on the Internet for expansion and hire celebrities to endorse door and window products to expand the sales market. The design of doors and windows should also conform to overseas styles. Since there are so many regions overseas with a wide variety of design styles, it is necessary to adapt to local customs and design in combination with the local door and window styles.
Market Research
Target Market Analysis: Study the architectural styles, climatic conditions, building regulations, and consumer demands of different countries and regions. For example, in Europe and America, energy conservation, environmental protection, and exterior design are highly valued. Due to the hot and dry climate in the Middle East, there is a high demand for the thermal insulation performance of windows. In Southeast Asia, customers pay attention to affordable prices and waterproof performance. Target market analysis is crucial. Only by having an in-depth understanding of the current market can we formulate more suitable marketing strategies and win a larger market share.
Competition Situation Research: Understand the product features, pricing strategies, market shares, and marketing methods of local and other international competitors in the overseas market, and identify our own competitive advantages and differentiated selling points. Conduct differentiated competition for our own products, find out the competitive advantages of our products, and use the advantages of door and window products as selling points.
Product Optimization
Performance Enhancement: Strengthen the performance of casement windows according to the needs of the target market. For example, for cold regions, improve the thermal insulation performance of windows; for windy areas, enhance the wind pressure resistance of windows. Performance enhancement is an important key to market selling points. For instance, if we publicize that the profiles of the casement windows are all of high quality, then we should firmly grasp this selling point, that is, the feature, the competitive point, and the sales point. Therefore, when selling, we should take the superior quality of the door and window profiles as a selling point.
Innovative Exterior Design: Combine the local architectural style and aesthetic concepts to design casement window styles that meet the preferences of the local market, and provide a variety of color, material, and decoration options to meet the personalized needs of different consumers. The exterior design should conform to the local style. For example, in the US market, modern styles, classical styles, and retro palace styles are popular.
Intelligent Application: Incorporate intelligent technologies such as automatic sensing switches, intelligent sunshades, and temperature regulation functions to enhance the added value of products and meet the needs of the high-end market for smart home systems. For intelligent applications, that is, smart opening and closing of doors and windows. For example, the doors and windows can automatically close when it is windy or rainy, and they can also be opened and closed remotely, which is very convenient. Intelligence is an indication of the increasing development of modern times. Modern homes need to be more and more intelligent, and only by conforming to the development of the current era can there be good sales.
Brand Building
Brand Positioning: Clearly define the brand’s positioning in the overseas market, whether it is a high-end, mid-range, or cost-effective route, and shape a unique brand image and value proposition, such as environmental protection, safety, and fashion. In brand building, we also need to have a unique positioning, that is, the features that distinguish our products from others.
Brand Communication: Improve brand awareness by participating in international building materials exhibitions, holding product launch conferences, and placing advertisements in professional media. Use social media, online platforms, etc. for online promotion to showcase product advantages and brand stories.
Channel Expansion
Dealers and Agents: Look for powerful dealers and agents in the target market, establish an extensive sales network, and quickly enter the local market with the help of their channels and resources.
Cooperation with Builders and Developers: Actively establish long-term cooperative relationships with overseas builders and developers, participate in the bidding of large-scale construction projects, and include casement window products in the overall project planning.
E-commerce Platforms: Utilize cross-border e-commerce platforms such as Alibaba International Station and Amazon to carry out online sales, directly facing overseas consumers and small-scale purchasers, and broaden the sales channels.
Service Guarantee
Pre-sales Service: Provide professional consulting services for overseas customers, offer customized solutions according to their needs, and help customers choose suitable casement window products.
In-sales Service: Keep track of the order progress in a timely manner, ensure the on-time, high-quality, and quantity delivery of products, and provide good logistics and distribution as well as installation guidance services.
After-sales Service: Establish a complete after-sales service system, set up after-sales service points overseas or cooperate with local maintenance teams to promptly solve the problems encountered by customers during use, and provide product maintenance, repair, and replacement of parts and other services.
Response to Trade Barriers
Understand Trade Policies: Pay close attention to the trade policies, tariff barriers, and technical standards of the target market to ensure that products meet the local access conditions and avoid trade disputes.
Certification and Compliance: Actively apply for relevant international certifications, such as the CE certification in the European Union and the ENERGY STAR certification in the United States, to improve the international recognition and market competitiveness of products.