Build a Professional Company Website
Optimize Website Design: The design should be simple and elegant, with colors such as light gray and dark blue to convey professionalism and reliability. Add real product photos so customers can clearly see the appearance and details of doors and windows. A well-designed website attracts potential clients. Ensure clear contact information is easy to find, and highlight product advantages and key information to encourage inquiries.
Highlight Key Information: Display services such as free quotes, product guide downloads, and designer appointments prominently on the homepage so customers can access them quickly.
Enhance Product Showcase: Organize the product gallery by material (aluminium, timber, PVC), usage (bedroom, balcony, kitchen), and function (soundproofing, security, energy efficiency). Provide 360° views, specifications, and customer reviews so clients can fully understand the products.
Showcase Case Studies: Present before-and-after videos by region and house type, including customer interviews, to demonstrate real-world performance and customer satisfaction.
Provide Online Tools: For example, a virtual designer that allows users to upload floor plans and try different window styles with 3D visualization; and a price estimator where users can input size, material, and features to get an initial cost estimate—boosting engagement and price awareness.
Implement Search Engine Optimization (SEO)
Keyword Optimization: Use keywords such as “australia window supplier”, “energy-saving windows melbourne”, “custom windows brisbane” to ensure the site is discoverable in searches.
Local SEO: Register on Google My Business, include detailed contact information, and encourage customer reviews to boost rankings in local searches.
Leverage Social Media Marketing
Facebook: Share window maintenance tips (e.g., how to maintain windows during rainy seasons), special promotions, and customer stories. Target ads to married users aged 25–45 within specific areas (10–20 km) for higher precision.
Instagram: Post high-quality product photos, time-lapse installation videos, and short designer interviews (under 30 seconds). Use hashtags like #australianhomedesign, #windowmakeover, #ecoliving, and collaborate with influential local accounts (e.g., @homebeautifulau) to expand reach.
YouTube: Create educational videos such as “How to choose the best windows for Australian weather – in 5 minutes”. Upload performance comparison videos (soundproofing, wind resistance) and testimonials showing window performance after 3 years. Add keywords in titles, link back to the website in descriptions, and encourage subscriptions.
LinkedIn: Focus on commercial clients by sharing large-scale project case studies, certifications, and industry news. Build a professional image to attract builders, developers, and partners.
Engage in Content Marketing
Write Expert Articles: Topics like “Guide to Choosing Windows for Different Aussie Climates”, “New Energy Rules for Windows in NCC 2025”, or “How Windows Improve Natural Light in Your Home”. Post weekly blogs to provide value and improve search rankings.
Create eBooks & Whitepapers: Produce in-depth resources on energy efficiency, design trends, etc. Offer them for free in exchange for customer emails to generate leads.
Use Online Advertising
Google Ads: Run search and display ads in Australia with keywords such as “custom windows”, “energy-efficient windows” to increase brand visibility and traffic.
Social Media Ads: Run targeted ads on Facebook and Instagram, filtered by age, gender, interests, and location to promote products and services effectively.
Participate in Online Communities and Forums
Join Local Home Improvement Forums: For example, the Australian Home Improvement Forum. Answer window-related questions, share expertise, and include links to your site (without excessive promotion).
Engage in LinkedIn Groups: Join groups related to construction, home improvement, and design. Participate in discussions and share insights to connect with potential clients.
Collect Reviews and Encourage Word-of-Mouth Referrals
Actively Collect Reviews: After installation, invite clients to leave reviews on the company website, Google My Business, or Facebook. Positive reviews build trust with potential customers.
Encourage Referrals: Offer incentives such as discounts or gifts to motivate existing clients to recommend your products and services to friends and family.
Collaborate with Local Influencers and Partners
Work with Home Designers: Build partnerships with Australian home designers who can recommend your products in their design plans and showcase them on their social media or websites.