Conduct In-depth Market Research
Understand Market Demand: Demand for folding doors varies by region. For example, the European and American markets prioritize the environmental performance and intelligence of products. The EU’s “Energy Performance of Buildings Directive” (EPBD) strongly promotes the upgrading of thermal performance for building external windows and partition systems, driving replacement demand for high-end folding door products. In the Asia-Pacific region, countries such as India and Southeast Asian nations have a large demand for folding doors due to accelerated urbanization, with a greater focus on cost-effectiveness.
Analyze Competitive Landscape: Examine the product features, pricing strategies, and sales channels of major competitors in overseas markets. For instance, in European and American markets, leading enterprises like Assa Abloy hold a certain market share. Chinese enterprises need to identify their own differentiated competitive advantages, such as more cost-effective products or more flexible customization services.
Optimize Product Design and Quality
Adapt to Regional Standards: Ensure products comply with the relevant standards and regulations of target markets. For example, folding doors exported to the EU must meet CE certification requirements, with a product recycling rate of over 85%. Meanwhile, adjust product performance based on climatic conditions in different regions. For instance, the Middle East has a hot and dry climate with strong sandstorms, so products should have excellent heat insulation and sand resistance.
Integrate Local Culture and Aesthetics: Incorporate local cultural elements and aesthetic preferences into design. For the Middle Eastern market, distinctive geometric patterns can be used for decoration, and colors that align with local aesthetics can be selected. For the UK market, classic and modern elements can be subtly combined to suit diverse architectural styles.
Enhance Product Quality and Durability: Use high-quality raw materials such as weather-resistant aluminum alloy and solid wood to ensure products maintain good performance in different environments. Strengthen quality control during production and strictly test product performance in terms of wind pressure resistance, waterproofing, and sound insulation.
Strengthen Brand Building and Promotion
Build an International Brand Image: Create a brand name and logo with an international perspective to convey professional and high-quality brand concepts. Develop a unified brand visual identity, including product packaging and promotional materials, to ensure consistency and recognition in the global market.
Promote Through Diverse Channels: Showcase product advantages and brand image by participating in international building materials exhibitions, such as BAU Munich (Germany) and International Builders’ Show (IBS) in Las Vegas (USA). Use social media platforms like Facebook and Instagram to post product images, videos, and use cases to attract potential customers. Meanwhile, place online advertisements to increase brand awareness.
Expand Sales Channels
Cooperate with Local Distributors and Agents: Seek capable local distributors and agents by attending investment promotion conferences and industry forums. Provide partners with competitive pricing policies, training support, and after-sales services to jointly explore the market.
Leverage E-commerce Platforms: Open stores on internationally renowned e-commerce platforms such as Amazon and Alibaba International Station to display and sell folding door products. Optimize product pages, provide detailed product information and high-definition images, and improve product search rankings and conversion rates.
Develop Project Orders: Establish cooperative relationships with overseas real estate developers and construction companies, and participate in bidding for large-scale construction projects. Build a good reputation and expand brand influence by providing high-quality products and services.
Formulate a Reasonable Pricing Strategy
Consider Costs and Market Demand: Develop a reasonable pricing system based on factors such as raw material costs, production processes, and transportation fees. Meanwhile, refer to the price levels of similar products in the target market and flexibly adjust prices based on market demand and competition.
Offer Differentiated Pricing Plans: Provide differentiated pricing plans for different customer groups and market demands. For example, offer certain price discounts to distributors or project clients who make bulk purchases; for high-end customized products, appropriately increase prices to reflect their value.
Provide High-Quality Customer Service
Improve Pre-sales Consulting: Offer professional product consulting services to recommend suitable folding door products based on customers’ needs and usage scenarios. Provide detailed product information and technical parameters to help customers understand product performance and features.
Strengthen After-sales Support: Establish a sound after-sales service system to promptly resolve problems encountered by customers during use. Provide product maintenance and repair services, conduct regular customer follow-ups, collect feedback, and continuously improve product and service quality.
Offer Installation Training: For customers who need to install products themselves, provide detailed installation manuals and videos, or arrange professional personnel to conduct installation training to ensure customers can install and use products correctly.
Optimize Logistics and Distribution
Choose Reliable Logistics Partners: Cooperate with enterprises with rich experience in international logistics to ensure products are delivered to customers safely and on time. Understand logistics policies and customs clearance procedures in different regions, and prepare relevant documents in advance to avoid delays or detention of goods during transportation.
Optimize Logistics Routes and Transportation Methods: Select appropriate transportation methods (such as sea freight, air freight, or land freight) based on product characteristics and customer needs. Optimize logistics routes to reduce transportation costs and improve logistics efficiency.