2025 will be another year full of challenges and risks. In the face of fluctuations in market prices and many other factors, how should domestic sliding windows cope this year? It is necessary to carefully analyze the factors causing market fluctuations, as well as how to allocate specific cash flows and how to lay out the market.
Analyze the overseas market: The market is constantly changing. According to the situation overseas, analyze the laws of changes in the overseas market. Based on the actual laws, communicate with customers. Also, according to the market situation, place advertisements for doors and windows. For example, when the cost of market advertising is relatively low, place advertisements, which can save corresponding expenses. Allocate the expenses to other departments related to doors and windows to ensure the smooth operation of the company.
Adjust investments according to the laws: Since the market is constantly changing, it is necessary to study the laws of market changes. Summarize the corresponding laws during the period of market changes. Make decisions on advertising placement, the proportion of advertising investment, the amount of investment, as well as the time period and quarter, etc., all of which need to be carefully considered and calculated to maximize the utilization of funds.
Market scale growth
Overall growth of the global market: With the development of the global economy and the acceleration of the urbanization process, the demand for doors and windows in the construction industry continues to increase. As a common type of doors and windows, the market scale of sliding windows will also expand accordingly. For example, in regions with rapid urbanization such as the Asia-Pacific region and Africa, a large number of residential and commercial construction projects are under construction or in the planning stage, providing a broad space for the sliding window market.
Great potential in emerging markets: The economy in Southeast Asia is developing rapidly. Due to the hot and humid climate conditions, the demand for moisture-proof and anti-corrosion sliding windows is strong. At the same time, the continuous improvement of infrastructure construction in this region leads to a continuous increase in the demand for building materials. In the Middle East region, due to the hot climate, there is an emphasis on the sun protection performance of doors and windows, and sliding windows with a low shading coefficient have a large market. In addition, the infrastructure construction and urbanization process in the African region also provide development opportunities for the sliding window industry. For markets with great potential, advertising placement should be carefully considered and analyzed. For markets with relatively small volumes, market investment should be carried out carefully to reduce losses.
Product trends
Increasing demand for energy conservation and environmental protection: With the continuous increase in global attention to environmental protection and sustainable development, countries have successively introduced building energy conservation policies and standards. Therefore, the demand for energy-efficient sliding windows will continue to grow, such as sliding windows made of materials with good thermal insulation and sound insulation performance, such as low-emission glass, double or multi-layer insulating glass, and broken bridge aluminum profiles, as well as energy-efficient sliding windows with intelligent control systems that can automatically adjust the opening degree according to the indoor and outdoor environment.
Intelligent development: The popularization of the concept of smart homes has promoted the development of sliding windows towards intelligence. Consumers hope to achieve remote control of windows through mobile phone APP or voice control, as well as sliding windows integrated with safety warning functions such as smart locks, glass breakage monitoring, and illegal window opening reminders, and functions such as automatic adjustment of light, temperature and humidity will also be favored by the market.
Increasing personalized customization: Consumers’ demand for personalized home products is growing day by day, and sliding windows are no exception. Customers hope to customize sliding windows with different sizes, colors, materials and designs according to their own architectural style, interior decoration style and personal preferences to achieve unique decorative effects.
Changes in the competitive landscape
Increased brand competition: With the development of the sliding window market, brand competition will become more intense. Enterprises need to enhance brand awareness and reputation by improving product quality, strengthening after-sales service, and carrying out brand promotion to stand out in the market competition.
Technological innovation is crucial: Enterprises with advanced technologies will be more competitive. Continuously researching and developing new materials, processes and functions to improve the performance and quality of sliding windows and meet the market’s demand for energy conservation, environmental protection and intelligence is the key for enterprises to gain a foothold in the market. For example, some enterprises’ innovative achievements in glass processing, sealing technology, and intelligent control can effectively improve the product performance of sliding windows.
Expansion of sales channels
The importance of online channels becomes prominent: With the popularization of the Internet, online sales channels will become increasingly important. Enterprises can display and sell products by establishing official websites, e-commerce platforms, etc., expand the sales scope, and enhance brand influence. At the same time, use social media, short video platforms, etc. to promote products and attract more potential customers.
Participation in industry exhibitions: Participating in internationally renowned building materials exhibitions is an important way for enterprises to expand overseas markets. By displaying products at the exhibition, communicating face-to-face with customers, and understanding market dynamics and industry trends, enterprises can establish business contacts, expand sales channels, and enhance brand awareness. For example, the Egypt International Glass, Doors and Windows, and Aluminum Materials Exhibition provides a platform for enterprises to display and communicate.