German folding doors can use online media to promote their products. Today, online platforms are very powerful. Many companies use the internet to market their products because it reaches more people and costs less than traditional sales methods.
Germany is a strong economy with advanced internet tools. These platforms allow sharing, likes, comments, and even collaborations with celebrities or influencers, which can attract more attention from customers.
- Clear Positioning: Define Brand Value and Target Customers
The main selling point of German folding doors is “German precision and quality.” Marketing should focus on:
Excellent sound and heat insulation
Strong and durable hardware
Flexible use of space
Highlight these strengths in your marketing. For example, if the doors are high quality or have fast delivery times, these are key selling points to promote.
Three target customer groups:
High-end homeowners – They care about style and home comfort.
Commercial spaces – Hotels, restaurants, and offices need durable, branded, and custom services.
Real estate developers and architects – They care about technical details, certifications, and design matching.
Use different ads for each group. For example:
High-end customers like premium-looking ads with elegant images and refined designs.
Middle-class customers prefer colorful, clean designs and easy-to-understand messages.
- Use the Right Online Platforms
(1) Search Engines: Grab Traffic
Use platforms like Baidu or 360 Search.
SEO: Improve your website with quality content using keywords like “German folding door”, “luxury window brands”, etc.
SEM (paid ads): Buy keyword ads such as “villa folding doors” or “German door prices” to target interested buyers.
(2) Social Media: Build Brand Image
WeChat Official Account: Share stories, product info, and installation cases to show your expertise.
WeChat Video Channel: Show videos of smooth door opening, sound tests, etc., to build trust.
WeChat Groups: Hold Q&As, early product access events to build a loyal user base.
(3) E-commerce Platforms: Drive Sales
Open a store on Tmall or JD.com
Show German quality, certificates, and service
Offer bundled products like “Living Room + Balcony Door Set”
Run discounts during big sales like “618” or “Double 11”
(4) Industry Platforms: Reach Professionals
Join To8to, Qijia, or other home renovation websites
Share real design cases and door uses to attract decorators and owners
Use architecture forums to connect with designers and developers
- Create Great Content
(1) Brand Story
Tell the story of the German folding door brand:
Show the factory, materials, and craftsmanship
Use videos and images to explain how the product is made
For example, create a “German Factory Tour” video series to show quality and attention to detail