Technological Innovation and Product Upgrading
Trend of Intelligentization: As the smart home market keeps growing, the demand for smart doors and windows will also increase day by day. Smart doors and windows have many functions like automatic opening and closing, remote control, and security protection. For example, they can close automatically when sensing wind and rain, or open automatically when detecting smoke or gas, which gives users a more convenient, comfortable and safe living experience. Now, with the development of technology, people like intelligent products more and more because they bring great convenience to our lives. For example, some intelligent windows can sense windy and rainy weather and close themselves to stop rain from getting into the room and making things wet and moldy.
Energy-saving and Environmental Protection: With the rise of global environmental awareness, energy-saving doors and windows have become the focus of development. For example, high-performance energy-saving windows with advanced technologies like low-emissivity glass and heat-insulating materials can effectively cut down the energy consumption of buildings. They meet the requirements of the country’s green building policies and also satisfy consumers’ needs for energy-saving and environmentally friendly products. Now, doors and windows are designed to be energy-saving and environmentally friendly because people’s environmental awareness is getting stronger and there is a big market demand.
Personalized Customization: Consumers’ demand for personalized doors and windows is getting higher and higher. They are no longer happy with the same old products. Door and window companies will pay more attention to product design and customized services. They will offer many choices in styles, colors, materials and functions to meet different users’ needs in looks and use. Personalization is liked by more consumers because people just like things that are different from others. So, personalization has become a must-have. Every customer has different needs for the styles of doors and windows because of different home decoration styles. For example, there are rectangular, square, round and fan-shaped windows and so on. So, we need to design doors and windows that meet customers’ needs.
High Performance and Multi-functions: Besides the above features, doors and windows will also have better performance in things like sound insulation, heat insulation, waterproofing, airtightness and wind resistance to make living more comfortable and safe. At the same time, doors and windows may also have more functions like sunshading, ventilation and air purification. Now, doors and windows in China have very good functions. They are even better than those of other countries. So, if you want to customize doors and windows, it’s better to cooperate with Chinese partners. The price is low and the quality is good. People who have cooperated will buy the products again.
Changes in Market Demand and Consumption Structure
Growth of the Existing Housing Market: The new housing market is becoming more stable, while the demand for renovating existing houses will keep increasing. It has become an important market for the door and window industry. As people’s living standards improve, their requirements for the living environment are also rising. Replacing high-performance and nice-looking doors and windows has become one of the important choices for many homeowners to improve their houses.
Rise of the Home Decoration Retail Market: The control of the real estate market and the upgrade of consumption have made the sales channels of the door and window industry change from traditional engineering channels to home decoration retail channels. Consumers pay more attention to product quality and brand and are willing to pay higher prices for high-quality door and window products. This will make door and window companies strengthen brand building and expand retail channels.
Consumption Upgrading and Quality Requirements: Consumers’ knowledge about the quality and brand of door and window products is growing. They pay more attention to product quality, performance, appearance and after-sales service. Brand influence will be one of the important factors for consumers to choose door and window products. This will make door and window companies improve their brand image, strengthen brand promotion and compete in the market.
Evolution of the Industry Competition Pattern
Intensified Brand Competition: The market competition will be more fierce. The concentration of brands is expected to be higher. Companies with brand advantages, technological strength and scale effects will have a bigger share in the market. Small and medium-sized companies need to improve their competitiveness through different competition, technological innovation and service upgrading.
Industrial Chain Integration: To improve competitiveness and cut costs, door and window companies may strengthen the integration of the industrial chain. They may reach out to upstream raw material suppliers and downstream installation service providers to develop as a whole. By integrating industrial chain resources, companies can control product quality, production progress and costs better. They can also respond to the market faster and make customers more satisfied.
Cross-border Competition and Cooperation: With the development of the home furnishing industry, some home furnishing companies and building materials companies may enter the door and window market, which will make the competition fiercer. At the same time, door and window companies may cooperate with companies in other related industries to develop new products and expand new markets together to achieve a win-win situation.
